New Logo for the Website Kaufmich.com (platform for sexworkers)

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This customer received 389 logo designs from 157 designers. They chose this logo design from Deant as the winning design.
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Logo Design Brief
Mission: Kaufmich is a community that enables efficient and fair interactions between sexworkers, clients and surrounding industry players.
Website: https://www.kaufmich.com/
Being a sexwork-positive platform we provide sufficient industry information to set the stage for fun and safe dating experiences.
Values: Empowerment, Curiosity, Accountability
Through the Logo we want to communicate quickly what it is about. Since we have earned a high amount of recognition with our old Logo we don’t want to strive too far from the original, but we want it to be more unique and more modern.
We uploaded the old logo and a suggestion for a new logo.
+++ UPDATE 19 Dec. 2019 +++
We like the neon light design (see new uploaded screenshots) - Maybe you can play with this neon lights and create a unique and modern logo. (for all devices, responsive design)
+++ UPDATE 27 Dec. 2019 +++
Even though we say not strive to far we do not necessarily need the woman to be in the log, but an element that represents the industry well. Most important is a None-typographical element and that the Logo is scalable and easy to use on all devices - so we need to see this from the designs submitted.
Updates
Slow in providing feedback
Slow in providing feedback
Slow in providing feedback
Slow in providing feedback
Target Market(s)
sexworkers, clients and surrounding industry players
Industry/Entity Type
Sex
Logo Text
Kaufmich.com
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The requirement is that the Logo will have an non-Typographical element that reflects Kaufmich personality and charm while being simple and easy to recognize.
- Also the following colors are a must have:
- -----------------------------------
- Background color
- #FBFBFF
- RGB 251/251/255
- CMYK 2/2/0/0
- -----------------------------------
- KM Pink
- #E30060
- RGB 227/0/96
- CMYK 0/97/44/0
- -----------------------------------
- KM Black
- #25223C
- RGB 37/34/60
- CMYK 91/94/55/39
- -----------------------------------
- White
- #FFFFFF
- RGB 255/255/255
- CMYK 0/0/0/0
- -----------------------------------