New business consultancy start-up 'trends applied' needs a logo design
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This customer received 116 logo designs from 50 designers. They chose this logo design from pletas meneh as the winning design.
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Logo Design Brief
The new start-up - Trends Applied - will provide business consultancy advice to organisations to successfully overcome their digital transformation challenges. The approach we will be using will be based on a book I'm currently writing. It will be called "The Golden Ratio of digital transformation - The divine proportions between Strategy, People and Technology". You find the golden ratio in Nature, Culture and Science. Ideally the logo reflects all three somehow. Personally I like colors like blue, green & pink. The final design should communicate a modern, sophisticated, luxury professional company with a touch of 'being different'.
Updates
Hi All, I'm going to extend the project deadline one time with 5 days, as I requested some designers to give me extra feedback. In general a lot of the designs look very similar. They all look good, but not great yet. While I've been reviewing the designs it became clear to me, I want something more special as 'symbol' in the logo. As my methods will be based on the 'golden ratio'. I would love you to explore the possibilities of a symbol using the golden ratio. For your information I'm currently exploring the possibility to use golden ratio animals to explain the different services which I will be offering to my clients.
Target Market(s)
The design should appeal C-level executives of a company. I typically target companies between 200 to 2000 employees, across industries.
Logo Text
Trends Applied - tomorrow starts today
Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- My logo must have a symbol, using the golden ratio.