• £200

• 54 designs

• 25 designers

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T-shirt Design Brief

Our new fashion brand is looking for t-shirt designs which reflect the high-adrenaline lifestyle of our customers.

Ho Lee Fook is a legitimate Cantonese phrase but clearly also a play on words. We want our brand to reflect both the Chinese and English versions of the name in a playful and interchangeable manner.

Ho Lee Fook will be marketed primarily through Instagram and we will encourage customers to submit images of themselves in extreme situations. The hashtag #holeefook will be used to identify these images and we plan to contact the submitters of good images for possible feature in our marketing. As a result, our brand must be instantly recognisable in action images such as skateboarding.

Ho Lee Fook will be funky and risqué, and must appeal to young people as a statement.

The attached images are provided for inspiration and example but are free to interpretation.

Target Market(s)

Millenials, adrenaline-sport addicts, potentially provocative teenagers

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• All designs should feature either the Chinese or English version of the Ho Lee Fook name prominently. Whichever version is used, the alternative version must also feature on the reverse of the T-shirt, in a smaller form behind the neck or on the right hand sleeve. Designs should be clear such that the brand is easily recognisable in action images.
• Designs must appeal to the millennial/teen bracket.

Should not have

• Designs should not include complex or confusing imagery which can complicate printing or prevent the brand from being quickly recognised.

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Files

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