Rice importer and exporter. We need a new design for a 18 kg plastic bag.

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This customer received 31 bag and tote designs from 15 designers. They chose this bag and tote design from Navisol Creatives as the winning design.
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Bag and Tote Design Brief
We want to create a new brand of rice. This type of rice is produced in southeast Asia, imported to Portugal and sold to the local market. The target are people 30+ years old of all ethnicity. The name of the brand should be 'Sontu', this is the name we want people to see and get used to it. <br/>Regarding the package itself. We want a simple bag, not with many different colours (3, 4 or 5) with preference to golden yellow. The Front page, should have our brand 'Sontu' and the exact description of the type of rice 'Arroz 100% Jasmin Perfumado' and 'Premium Quality'. In the bag should also be included the nutrition facts, cooking instructions, a trasnparent part where customer can see the quality of the product and the our company info. Finally we would like to see in the front page the five stars and on the back the triple AAA (see examples of attached files). All the remaining should be of your imagination. <br/>Finally, the image 3 is an example of a bag structure that we want to make.
Target Market(s)
People 30+ years old
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- 5 Stars on the front page, triple A's on the back and a transparent area for the customers to see the quality of the rice.