Advertising campaign - Red Tape Reduction
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This customer received 13 graphic designs from 5 designers. They chose this graphic design from Alaya as the winning design.
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Graphic Design Brief
We are doing an advertising campaign about reducing Red Tape (this is a term used to mean administrative slowing down of a process. We want to produce an image that has a picture of a roll of red tape.... being wound up, and instead a red Carpet is being rolled out.<br/>The slogan would be <br/>"Roll Out the Red Carpet and Roll up the Red Tape"
Target Market(s)
1 -Business Owners,
2- Government decision makers,
3 - General Public
Logo Text
"Roll out the Red Carpet and Roll up the Red Tape"
Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
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Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- This project mist have red carpet being rolled out, and red tape being rolled up.... the image should explain everything
- It must have the slogan "Roll Out the Red Carpet and Roll up the Red Tape"