• US$300

• 250 designs

• 70 designers

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Logo Design Brief

Earthborne is a construction and equipment dealership and we also service and sell parts for all heavy duty trucks, trailers as well heavy equipment. We are looking to freshen up our logo. We are moving into a new building and launching a new website so its a perfect time to come out with a new look. I am open to either dropping the truck/trailer graphic all together or updating it somehow. I feel that the font used in "Earthborne" looks dated to me. The other thing I do not like is always being stuck with only a vertical logo. I want to have an option to use a vertical or horizontal logo as well as an icon that can stand alone if need be. Playing off the use of an "E" while incorporating elements of a truck and backhoe to tell a story about what we do, sell and service trucks and construction equipment.

Currently our logo is in the green and yellow. I'd like to see concepts in our current colors, green and yellow, but also in a black, yellow and grey or variation of those three (but must have the yellow in it.) For further info, our website is www.earthborneinc.com. Attached is our current logos and our 40th Anniversary icon we use on shirts, cups etc.

Target Market(s)

Male, business owners (excavating, landscape and hardscapers, builders, forestry etc.) ages 30 - 60

Logo Text

Earthborne Trucks and Equipment

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Our business services and sells trucks AND equipment, therefore the icon has to represent both equally, not just trucks. Work in elements of a truck and backhoe to represent that we service and sell both.

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Files

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