Creating a modern logo for our lavender farm.

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This customer received 105 logo designs from 48 designers. They chose this logo design from MKR as the winning design.
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We are trying to come up with a modern logo for our lavender farm in northern ca. While we are a lavender farm we plan on doing a variety of things i.e. A small venue for gatherings. We're trying to avoid appearing rustic and want a more modern vibe.
See attached project brief for a more detailed description of what we are about.
Target Market(s)
Health conscious adults
Industry/Entity Type
Agribusiness
Logo Text
We are playing with the idea "29 Rows" or "29 Rows Lavender Farm", we would love feedback
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Font styles to use
Other font styles liked:
- open for designer discretion
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Should not have
- a rustic look