Benefit consulting company needs a logo
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This customer received 77 logo designs from 32 designers. They chose this logo design from Graphicsexpert as the winning design.
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Logo Design Brief
We need a logo design for a company called Atlas Benefit Consulting. We work with military veterans to maximize disability benefits. The files we have attached are photos that have caught our eye and/or similar to certain aspects we want in our own logo. We would like to use the idea of Atlas the Titan but as a military man, wearing a tight t-shirt with visibly hanging dog tags, camo pants, and combat boots. The viewing angle should be looking diagonally from his left side. He should be bent over over enough for the dog tags to hang down without touching his body.
Target Market(s)
Veterans
Logo Text
Atlas Benefit Consulting
Logo styles of interest
Character Logo
Logo with illustration or character
Colors
Designer to choose only greyscale colors for use in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- left knee down and right leg more up, body twisted so his chest is facing left toward the audience, head slightly down. Instead of the traditional geographic world, we want military themed icons. Examples would include airplane, submarine, air craft carrier, tank, etc.
Nice to have
- The ratio should be 60%body and 40% world. We prefer a black and white design with a font that has some boldness and character.
Should not have
- Color.
- No hair, no facial features, and strong bodied but nominal muscle lines