SGH Generator Branding - SG Energy

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This customer received 203 logo designs from 99 designers. They chose this logo design from untung bertubi-tubi as the winning design.
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Logo Design Brief
We require a logo for our new range of diesel generators to be sold and distributed throughout Australia. Our branding needs to reinforce the idea that our product is clean, reliable and fuel efficient. Our diesel generators are sold as 'Standby Generators' ie; they are in place to supply power in the event of a disruption to the power supply. Our customers are both domestic and industry. These generators will be built in China, however it is important that we convey to our customers that we a supplying a product of high quality. Other suppliers in this category are; JCB jcb.com, CAT cat.com, PRpower prpower.com.au etc. The logo may be used in conjunction with the engine brand, ie: SGEnergy powered by CUMMINS (cummins.com) or SGEnergy powered by Perkins (perkins.com) We would also require a font that we could use to indicate model number of generator, ie: 35kVA or 115kVA
Target Market(s)
Project Managers, buyers of machinery and equipment
Industry/Entity Type
Power Generation
Logo Text
SG Energy
Colors
Designer to choose colors to be used in the design.
Look and feel
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