Refresh
Breakthrough strategy implementation tool needs a logo
Want to win a job like this?
This customer received 81 logo designs from 21 designers. They chose this logo design from novita007 as the winning design.
Join for free Find Design Jobs
- Guaranteed
-
A$300
-
81 designs
-
21 designers
Logo Design Brief
A successful boutique strategy consulting firm is about to bring to the market a stand out software tool that creates an irresistible force to drive strategy implementation. The product is called Activator Clients will have a new found ability to track their strategy in real time.
Software features:
- Is action-orientated
- Drives transparency
- Promotes simplicity
- Enables adaptability
Our clients are typically relatively conservative. Although we need to attract their attention with the logo, at the same time we want to inspire trust. We don't want to appear untrustworthy, flippant or whimsical.
The logo should reflect these attributes, particularly simplicity.
Other than that, we'd like to leave it open to you to be creative. Our challenge to you - inspire us!
Note that we value and respect your time, so will respond to every designer who submits.
Updates
Hi,
Added Tuesday, June 05, 2012
Project Deadline Extended
Reason: Suzie is away - I need her to return to select a design.
Cheers,
Bill
Added Wednesday, June 06, 2012
Target Market(s)
CEOs and Senior management in private and government organisations
Industry/Entity Type
Boutique
Logo Text
Activator
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Be relatively conservative and definitely not too fussy.
Ideally it would have some subtle link to the company's current logo (attached).
Your challenge is to produce something eye-catching that doesn't look "try hard".
It needs to have an element of style yet it still needs to inspire trust.
Should not have
- The logo should not appear "gimmicky". If it looks like it could be on a box of cereal or the cover of a comic book then it's probably not right for us.
