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The Glass Elevator - Logo Design Project
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This customer received 48 logo designs from 18 designers. They chose this logo design from Emanuele Pepi as the winning design.
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A$200
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48 designs
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18 designers
Logo Design Brief
Brand Background:
The Glass Elevator is a newly established Market Research agency.
We see ourselves as story tellers… uncovering consumer stories and working with our clients to deliver actionable business solutions that connect directly with a consumer needs
We are part fiction and part non fiction. .. Listening to the consumer is only half the story, it’s how you interpret their story that you make a true blockbuster!
We want the idea of ‘story telling’ to imply clarity and simplicity (but not be childlike)
Why ‘The Glass Elevator’:
Inspiration from Roald Dahl’s book: Charlie and the Great Glass Elevator
Implies: Transparency, upwards ascendancy, out of the box invention, momentum, breakthrough thinking, variety of perspectives, spotting opportunities from afar, notion that we are all ‘on the ride together’, honesty and ‘straight up’ attitude, fun and daring (to think and do things differently), getting on board and taking the ride …
What we stand for:
Bold exploration, bravery and daring, with a touch of magic added in
Keeping it real - asking the hard questions and challenging where required (focussed on doing it right, not just doing the job)
Fresh passion, curiosity and creativity – new approaches, fresh thinking and ‘can do’ attitude
Continually looking across your business to apply what we know – leveraging today’s story to write the next chapter
Research that works, provokes thought and seeks to identify new opportunities (looking beyond the brief)
Our values:
We are … Story tellers problem solvers, dynamic, creative, brave, inquisitive, challenging and results oriented
We offer … Solutions to business challenges, answers, pathways and clear directions for growth derived via a potent combination of creative rigour with discipline through investigation
Updates
We are now committed to payment. Sorry, I'm new to this and still figuring out how it all works!
Added Wednesday, April 04, 2012
Project Deadline Extended
Reason: Need to push the boundaries a little bit more!
Added Wednesday, April 11, 2012
Please push the boundaries a little bit more! We are a boutique, non-corporate agency. We are about breakthrough thinking rather than blending in with the big guys. We are creative and edgy and out o the box....
Cheers
Added Wednesday, April 11, 2012
Hi there,
I'm really happy with how the designs are starting to progress. However, I'm feeling that there's still a bit too much of a literal interpretation of an elevator is some of the designs. I have attached a website that illustrates the work of Quentin Blake (illustrator for Roald Dahl). The site shows the quirky aspects of his work - not that we should copy his work, but I think we need to capture the 'feeling', the fun and imagination that they evoke. Remembering that within our brief, we talk to being story tellers.
Also, we are strictly non corporate, so please do feel free to mix up the colour palates (incl font colour).
Cheers
http://www.quentinblake.com/en/
Added Wednesday, April 18, 2012
Target Market(s)
Business to business, we are non consumer facing
Industry/Entity Type
Business
Logo Text
The Glass Elevator
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- (please see attached brief)
Nice to have
- (please see attached brief)
Should not have
- Plesae see attached brief