• US$110

• 109 designs

• 55 designers

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Logo Design Brief

Legendary Workwear Logo and Branding Brief
We’re a new apparel company in the early stages. We sell high visibility safety shirts, hoodies, workwear, and other outdoor gear with an emphasis on quality. Our customers are hunters, ironworkers, athletes, and dirt guys just to name a few. They wake up early and get home late, they work hard in the elements and have long commutes home. They deserve more comfort and breathability than the typical cheap rough cotton shirts and water absorbing hoodies found at most local workwear stores. We care about bringing only the best to our customers. However legendary quality doesn’t mean a stick up our asses. We’re down to earth, in fact most of the time we’re covered in it.
A logo for us needs to be rugged, elegant, and integrate well into different high visibility color schemes. I’ve included several logo images that represent styles and brands we’re trying to emulate. As a workwear brand, our logo and name being distinct and memorable is very important as jobsite advertising is key to converting our demographic to our brand. If you’re unfamiliar with the safety shirt style they usually have three horizontal bars in bright contrasting colors across the chest. We would like the logo to work well specifically within typical safety shirt designs and colors as shown in some attached competitor’s photos.
We are not designers but we like the idea of an attractive outdoor or construction themed mascot such as a wolf, mountain, hex nut, rebar… something that says rock solid but sleek and appealing.

Logo Text

Legendary Workwear

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