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AdventureDirect.com - The future biggest online adventure store needs clean logo

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This customer received 132 logo designs from 25 designers. They chose this logo design from Moiz Najmi as the winning design.

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  • Closed - Design Selected
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  • Budget £450
  • Number of designs 132 designs
  • Number of designers 25 designers
Logo Design Brief

I need a logo for an online adventure kit and outdoor clothing store with a difference. Not a geeky outdoors store - one that is adventurous with a real explorer feel. I have a website edstafford.org and will use my own name in the promotion of this store.

We are not talking trekking poles and knapsacks, we are talking machetes, pack rafts, GoPro cameras and cool adventure clothes and equipment. But we will stock all basic outdoor gear too! The store will be the experts' destination. The store run by experts for experts. The shop which has already sifted through the rubbish and everything, at whatever price level, works well and is the best on the market for that price bracket.

The shopping experience should be fun and adventurous and I want the logo to be simple, refreshing and memorable.

Thanks.
Ed Stafford

*NB - added note half way through the time…

Hi everyone,

Thanks for all the amazing submissions so far.

Just a bit of a tweak to the brief at this stage is that although lower case sometimes looks smarter, I'm opting for ALL CAPITALS I think because it looks stronger, bigger and more confidant as a logo.

There have been some great silhouette graphics - but some that its not really clear what the image is - so please make sure the graphic is easily identifiable to anyone.

I'm pretty sure we are going for red as it works best on a white back ground. I know there have been loads of lime green submissions but it just doesn't work as well on white as it does on black.

Finally its the simple ones I like, the clean ones, Please don't distort the type too much or have too much going on. The simpler and cleaner and bolder and more fun and personal the better!

Many thanks,
Ed

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Updates

So far I like 2967713 the best. Its nice and clean and works well on white and black backgrounds.


I also like 2971180 as its visually very strong but, for both designs, although I think lime green works great on black, it looks more washed out on white...

So that's the steer to the two favourites at the moment. With a request to experiment with colours that are stronger on white backgrounds.

Many thanks,
Ed

Added Friday, January 17, 2014

Hi,


Thanks for all the extra submissions. The design graphic that really stands out to me is the one with the silhouette of me holding a machete - 2976014. Because its unique it will stand out from other logos and makes it feel more personal. 

The one that looks the strongest and boldest is still 2971180. 

It does stand out well but the colour that I like the most is the red in 2972731.

1. Colour. So, although I like lime green on black, I think I'm leaning towards red as it is stronger on white. 

2. Font. I'm still undecided as to whether to go for a strong all capitals ADVENTURE or whether the logo looks better with an all lower case adventuredirect.com.

3. Graphic. The silhouette is my favourite now by far. if it could be more three dimentional that would be even better.

Thanks again for everything that's been submitted. there are some really promising designs here.

Best,
Ed

Added Sunday, January 19, 2014

Hi everyone,


Thanks for all the amazing submissions so far. 

Just a bit of a tweak to the brief at this stage is that although lower case sometimes looks smarter, I'm opting for ALL CAPITALS I think because it looks stronger, bigger and more confidant as a logo.

There have been some great silhouette graphics - but some that its not really clear what the image is - so please make sure the graphic is easily identifiable to anyone.

I'm pretty sure we are going for red as it works best on a white back ground. I know there have been loads of lime green submissions but it just doesn't work as well on white as it does on black.

Finally its the simple ones I like, the clean ones, Please don't distort the type too much or have too much going on. The simpler and cleaner and bolder and more fun and personal the better!

Many thanks,
Ed

Added Wednesday, January 22, 2014

Target Market(s)

Everyone who buys outdoor gear. So despite it being fresh and cool and new it can't be so modern as to put off retired hillwalkers who want to kit themselves out with a goretex jacket. Kid friendly too.

Industry/Entity Type

Clothing

Logo Text

AdventureDirect.com

Logo styles of interest
Pictorial/Combination Logo

A real-world object (optional text)

Font styles to use
Sans Serif
Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
  • clarity. strength. professionalism. fun.
Nice to have
  • a graphic or character. possibly using ideas from edstafford.org
Should not have
  • anything geeky and outdoors. Not a pair of walking boots or a mountain. Too obvious.
Files
PDF
ED STAFFORD LOGO (4) Thursday, 16 January 2014 15:01:41
Thursday, January 16, 2014
Payments
1st place
£260
Participation payments x 3
£50
Participation payments x 2
£20
Total
£450
Project Deadline
26 Jan 2014 14:54:59 UTC
Language
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