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This customer received 152 logo designs from 45 designers. They chose this logo design from .N.A.Z. as the winning design.
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US$360
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152 designs
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45 designers
Logo Design Brief
Industry: Real Estate
Design Objective:
Develop a logo for “Squirrel Hill Flats” that clearly identifies the brand as being a Real Estate Rental Company. Logo should be:
- Upscale, Clean
- Contemporary but look established
- Bright/Uplifting
- Use icons: E.g., Squirrel, Hill, Apartment, House to emphasize brand
Marketing Objective:
Communicate the brand as the company to call for very nice, upscale, safe, apartment housing
Target Audience:
- Educated (often post graduate degrees)
- Single or Couples (without children)
- Professional or Graduate Students
- No Pets
Will Likely Replace The Logo FlatQuest as shown in Sign Below:
Colors:
- Would like to Explore Those Colors that are Upscale, Traditional yet bright/uplifting
Examples of logos we like are attached. We also included our previous logo, FlatQuest. We would like something more upscale and tied to Squirrel Hill, the area we live in. Thank you.
Updates
Hello, please note that we are looking for a logo, not a sign. We only ask that you consider the sign we included when designing the logo. However, we are interested in seeing the logo by itself.
Thank you.
Added Saturday, January 18, 2014
Please keep logo upscale. Also, please tie it to residential real estate. Thank you.
Added Monday, January 20, 2014
Hi Everyone,
I really like the way the designs are coming along. Couple of thoughts:
- Please continue to show squirrel and house and maybe a hill, but that's not as important.
- Please continue to show upscale images
- Please keep squirrel outside of the house
Thank you.
Aaron
Added Monday, January 20, 2014
Hi Everyone,
Added Monday, January 20, 2014
Project Deadline Extended
Reason: Great logo designs! Thank you everyone!!
The ones we like the best are:
- Upscale
- Clear / legible
- Have the Squirrel and a House
- Have an emblem of sorts
Need "Flats" to be a different color and stand out from "Squirrel Hill"
Given all the great ads, we're pulling some additional folks in to evaluate. Not sure we found one that is exactly what we're looking for above.
Thank you again!
Please keep the logos coming in!
Added Monday, January 27, 2014
Project Deadline Extended
Reason: Hi All,
I'm sorry, but I need to extend the deadline.
Really like what we're seeing but need designs to be:
- More upscale
- More emphasis on Flats
- Showing house more (eg., roof or elements of an apartment building/house).
Thank you.
Added Tuesday, February 11, 2014
Project Deadline Extended
Reason: Hello,
We're still evaluating the logos submitted. They're all very good!
Please feel free to submit additional logos.
Thank you.
Added Wednesday, February 19, 2014
Project Deadline Extended
Reason: Hello,
I still need more time to allow for several designers to incorporate changes per comments.
Thank you.
Aaron
Added Tuesday, December 29, 2015
Target Market(s)
Target Audience:
- Educated (often post graduate degrees)
- Single or Couples (without children)
- Professional or Graduate Students
- No Pets
Industry/Entity Type
Apartment
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- - Upscale
- Contemporary but must show we've been in business for a while
- Tied to real estate
- Can be placed on a Real Estate Sign (for Rent Sign)
- Upscale Colors
Should not have
- Please keep logo upscale. Also, please try to tie logo to the real setae residential rental category.
