• A$290

• 24 designs

• 16 designers

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Graphic Design Brief

We want to do an art-deco/50s travel style poster to gee up our flying students and position our flying school as a cool, exciting place to learn.
We want people who want to be, or believe they COULD be, Commercial Pilots. Our customers sit towards the "dreamer" end of the dreamer technical spectrum, and we want to tap into that - a dream of progressing through bigger aircraft and the "romance" of the 1940s.

The idea is a progress from trainee to Commercial Pilot through GA. The acft types climbing above the Grob represent that progression, from Grob to Cessna Single to Piston twin to turboprop.

The posters are not for "momento" purposes or framing, but for mass production and distribution in our areas of operation. I will be putting out A4s on noticeboards, A5s in pamphlet stands, I want to manipulate the artwork for a vehicle wrap. We WILL do framed posters too, just because I love the imagery.

Our target market is 20 to 40 and wealthy, making your style perfect for getting their attention.
The pilot figure can be left out or added, if that makes the brief easier.

Target Market(s)

Wealthy young men and women in Australia aged 18-45
Dreamers & romantics

Industry/Entity Type

Aviation

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• 1950s style.
• Aeroplanes.

Nice to have

• The poster images below are examples of the work by the artist I first commissioned for this project.
• Unfortunately he has become unwell and is unable to complete the job.
• I am looking to copy his style.

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Files

Download all files - 20.9 MB