Upscale, Elegant Healthy Turmeric Honey Packaging Project for a Startup
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This customer received 56 packaging designs from 12 designers. They chose this packaging design from SAI DESIGNS as the winning design.
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Packaging Design Brief
We are a startup company based in North Carolina, US. We focus on benefits of Turmeric. We are looking for a packaging design that is elegant, clean looking mostly on white background which would standout on shelf as well as speak to quality of the ingredients and product.Few important points about our product1) All our ingredients are 100% USDA Organic2) Two Types of Honey - 100% Raw Unfiltered Wildflower Honey (Local). It needs to say Made by North Carolina Bees" to stand out as local honey - 100% Organic Raw Honey (non-localized)3) Our honey includes actual raw turmeric roots so this is important to communicate which is the key factor of our product4) We use Hex bottle of 12 Oz and 16 oz classic jar bottleFinal design should be clean, healthy and upscale - should be flexible to accommodate types of honey. 5 ) Back label image is attached. Our organic honey is from Brazil so Product of Brazil or Product of the USA is added to each of the back label.6) Website name needs to be in front of the label and our new website soon to be launch will be www.TurmericZone.com 7) We have tag line "Turmeric! Include it in your life!" which is our registered trademark needs to be included in back or front label (help us choose)We have attached some of the current simple example of our labels that we use. Provide design how it would look in the two types of bottles.
Please try to show on a bottle image of bottle (illustration) we use
https://www.betterbee.com/glass-containers/cb1c-classic-glass-jar-1lb.asp for 8 oz and 16 oz
and we use
https://www.betterbee.com/glass-containers/hx12c-12oz-hex-jars-w-63mm-cap.asp for 12 oz
Target Market(s)
upscale retailers, consumers, health & wealth
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Clean, elegant look, We prefer white or off white background, Must have way to show that our honey includes raw turmeric or somehow to communicate it is turmeric honey.
Should not have
- Absolutely no similar concept of our current labels should be used in new design. Whole idea is that we are open to adopt creative ways to communicate to our customer about our product so take this as challenge.