Transport industry in rural New Zealand, including livestock cartage and rural farm metal deliveries

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This customer received 124 logo designs from 67 designers. They chose this logo design from tejo as the winning design.
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Looking for a logo that is modern yet a little traditional. The company name is our family name Pari Transport so would like this as Bold. Based in rural King Country, New Zealand. We pride ourselves in quality with great driver experience over 20 years driver experience. Pride in job performance.
Logo needs to be able to use on its own as well as amongst graphics used on a truck
Attached photo is existing branding, however we have left and want a new look. Truck will remain metallic green at this point until we can change. Looking for a deeper green than option selected below to work with deeper yellow as selected.
Updates
Thank you for your efforts they are much appreciated. I am away on business but and would like a few more days to review upon my return after 20 September if possible. Thank you again
Target Market(s)
Farmers, rural customers
Logo Text
Pari Transport
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Would like PARI to be dominant
- Exclude Steven and phone number
- Needs to look good as branding on a truck paint job, as well as used on clothing and business cards
Nice to have
- Distinguish the name PARI from transport.
- Husband likes traditional ribbon type logos, however it needs to have a modern twist
- Possible 3D look, however this is not essential. Needs to stand out on truck when driving down road.
- Consider reflective effect on Pari name.
Should not have
- Our direct competition is PTL _progress transport ltd. We had consider PTL for our business as it is the same initial, however think this could be risky. open to ideas.
- open to colour choices .