• US$200

• 39 designs

• 12 designers

---

Logo Design Brief

We need a new logo for a professional women's networking group that focuses on bringing together smart, educated, professional women in a social setting (over martini's and cocktails) to connect and inspire one another to find new careers, paths, or encourage one another to achieve their individual aspirations. We want the logo to be eye catching, sophisticated, cutting-edge and modern, but professional (but not too conservative and boring). The colors should be metallic grey and black or dark purple...more mysterious colors. No bright colors. We'd like to emphasize the idea of "blazing" new trails (like moving fast) and try to be unique with a play on words. Some brand looks we like that give an element of modern and cutting-edge are Equinox gym and the W hotel.

Below is a summary of our brand.

Blazin’ Babes Positioning Statement:

Blazin’ Babes is an women’s networking group that brings together women from in and around the Northshore of Chicago to network and exchange ideas in a social setting. Through support, guidance and an interchange of ideas and areas of expertise, women of Blazin’ Babes are empowered by one another to pursue and achieve their dreams.

Blazin’ Babes Brand Attributes:

• Professional networking community
• Willingness to share area of expertise
• Positive encouragement and support
• Empowering women to achieve their dreams
• Sassy, dynamic, modern, innovative and cutting edge

Color Scheme: mysterious

- metal grey, with elements of black, dark purple with a hint of glowing
- similar look to a high-end sophisticated night-club for exclusive, beautiful people only

Suggested symbols to possibly incorporate into logo:

- martini glass with briefcase and stiletto high heel

Blazin’ Babes Tag Line:
Connecting women to inspire, empower and blaze new trails

Target Market(s)

professional women, aged 35+ who are smart, beautiful, well-educated and enjoy networking in a social setting over drinks and typically in stiletto heels.

Industry/Entity Type

Conservative

Logo Text

Blazin' Babes (this is the Brand Name); underneath or as a descriptor, the logo should include, "Connecting women to inspire, empower and blaze new trails"

---

Logo styles of interest

---

Font styles to use

---

Colors

Colors selected by the customer to be used in the logo design:

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• 1) 'Blazin' Babes' (Brand name)
  2) 'Connecting women to inspire, empower and blaze new trails' (brand descriptor so that the brand name itself does not confuse the consumer to think this group is something else).
  3) Must include some type of recognizable symbol that relates to women and the word blaze or blazing referencing the definition to "blaze new trails" or new paths in a bright, positive way.
  4). Design look must be cutting-edge, sophisticated using elements of silver, metal or sleek. Nothing too cute or girly, but sexy and sleek, but professional

Should not have

• Nothing related to "mommy" or "motherhood". Nothing related to porno, nothing too too slutty. Because the brand name could signify some type of porno website or group, we want to stay far away from implying that our group relates to that type of site or group.

---

Files