Fifteen - An Online Magazine for Schoolboy Rugby
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This customer received 149 logo designs from 30 designers. They chose this logo design from Atvento Graphics as the winning design.
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Logo Design Brief
Fifteen is an online magazine for Schoolboy Rugby (ages 16-18).
We would like the logo to include the Roman Numerals 'XV'. We would also like to have a design for the word "Fifteen".
Attached is a concept we have been working on, which is based on a diagram of the player positions in a rugby scrum - 'the 8 blobs'. We would be interested to see a few designs incorporating this with either XV OR Fifteen (not both).
It needs to be easily transferable to business cards and most importantly, to FEATURING ON CLOTHING.
The logo needs to be able to appeal to: boys, girls, their parents, and investors.
We have attatched a link to a presentation to give a feel of the brand:
http://portal.sliderocket.com/BGGEN/Fifteen-Rugby_1
Updates
Please see revised brief, we have seen enough of the blob concept so that has now been removed.
Added Monday, April 09, 2012
I appreciate that I have just sent out feedback and removed the '8 blobs' from the brief. On that basis I am happy to extend the deadline by a day if that would help?
Added Monday, April 09, 2012
Target Market(s)
16-18 year old boys AND girls from wealthy backgrounds, and their parents.
Industry/Entity Type
Business
Logo Text
"XV" or "Fifteen"
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Abstract Logo
Conceptual / symbolic (optional text)
Lettermark Logo
Acronym or letter based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must include XV or Fifteen, not both.
Nice to have
- 8 Blob concept
Should not have
- No Cartoons or animals.
No Rugby Ball(s)
Must not include the word Rugby.