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Dog Food Bag Packaging Redesign
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This customer received 122 bag and tote designs from 18 designers. They chose this bag and tote design from Navisol Creatives as the winning design.
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C$290
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122 designs
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18 designers
Bag and Tote Design Brief
Hey there..We're a small dog food company, focusing on all natural, locally sourced, high quality ingredients. They're patties, and baked for 10 min. Dogs go insane for them. We're looking to redo our packaging, and thus, its design. I've attached images. Currently, we are wrapping 12 patties in a poly bag and then butcher paper, and sticking a label on it. We're moving to a zipper seal poly that's black. I've attached the design concept from our bag manufacturer for your reference only. We don't necessarily want to use our old label, but we're not against using elements of it. We really like our current label.. I'm just not so sure it's the right call for a poly bag.We have three flavours; chicken, beef, lamb. I would LOVE to know what flavour the bag is without having to be super close to the bag. So perhaps the top part (1-4 inches) could be the flavour colour? I will have to provide some verbiage for the back. I need to add feeding instructions, and a bit of a thank you story. I'm open for suggestions on how to display ingredients/nutritional facts.
Target Market(s)
Dog Owners
Industry/Entity Type
Manufacturing
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Total bag design. When you submit your design, please submit your designs on top of a bag. It makes it much easier to visual the end product.
- The bag needs to have the associated flavour colours on it to differentiate flavour from a distance. Red = beef, yellow = chicken, purple = lamb.
- I'm happy with the logo being on the back only, but if on the front it needs to be small. Patties should be the main header word.
Nice to have
- I like the idea of a vertical colour bar on the side of the bag to show its flavour, but I'm not again a top horizontal bar either.
- I like PATTIES being the biggest word on the bag.
