• US$300

• 319 designs

• 129 designers

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Logo Design Brief

Design Brief for Planeau Logo Design

Planeau is a technology product catering to the Australian wealth management/financial planning industry.

We are looking for a logo with both text and artwork.

We need to be able to apply the design for this product to a similar sounding word and still maintain a clear, common connection to Planeau. For example: Auteau (for an automation product) or dateau (for a data product) - this is a very important aspect to take into consideration when designing the logo.

What does your organization do?
We plan to revolutionize the Australian wealth management/financial planning industry by leveraging strong domain expertise and a tech-enabled approach; helping transform the delivery experience for advisers and providing effective, yet simplified advice for clients.

Who is your target market?
Financial advisers – usually older males; but the logo should be fresh and bold and incorporate the use of technology to disrupt a somewhat traditional industry – which is our main value proposition.

Who are the main competitors to your organization?
Competitors:
https://www.adviserlogic.com.au/
https://www.algonox.com/
Some inspiration from a content and design standpoint:
https://www.deshaw.com/who-we-are/core-principles
https://www.deshaw.com/who-we-are/our-people

How does your organisation differ to your competitors?
We will transform financial organizations by taking a holistic view of:
- Design thinking,
- Data-driven strategies and
- Cutting edge technology and partnerships (cloud, AI, high performance computing, rapid-prototyping and partner eco-systems)

We are essentially disrupting the delivery experience for both advisers and clients – for advisers, we are helping drive huge efficiency gains, and helping narrow their focus on what’s most important – providing effective advice for their clients. We are also disrupting the client experience; providing them with more transparency and interaction through this platform – giving them more control over their financial situation.

Direction in terms of graphic design?
We place huge emphasis on UI/UX - it’s an extremely important touchpoint with the visual aspect usually defining the perceived functionality of the product. Also important is that the design for this product will be the foundation for any other products/business lines that we will develop in the future.

Why are you seeking design services?
To establish a new Company

What message do you wish to communicate about your business? Why?
- Bold, progressive and effective – Bringing something new to the table; something the industry hasn’t seen before.

- Confident – We’ve been doing this for a while, we know this industry well (linking back to strong domain expertise).

- Nimble – We’re young and energetic and can pivot easily. We’ll work with you to make sure we make the process as simple and effective as possible for you.

What are your goals? To increase sales, increase awareness etc.
Awareness primarily, but given that we’re looking to scale up quickly, sales is something we are looking at as well. Ideally, a combination of both awareness and sales.

Target Market(s)

Financial advisers – usually older males; but the logo should be fresh and bold and incorporate the use of technology to disrupt a somewhat traditional industry – which is our main value proposition.

Industry/Entity Type

Financial Planning

Contact Information for Business Card

Shehan Alwis
Founder

Logo Text

Planeau

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Logo styles of interest

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• 1 - your submission MUST include an artwork (visual logo) too (in addition to the "Planeau" text), and
• 2 - we should be able to apply the style of your logo and text, to another similar word ending in "eau" and still maintain a clear and common connection to Planeau. For example: Auteau (for an automation product) or dateau (for a data product)