• US$150

• 76 designs

• 34 designers

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Logo Design Brief

I am a physical therapist based in Seattle, Washington opening a new clinic. My clientele includes outdoors athletes who love the greater outdoors and performing artists, namely ballet/modern dancers. I would like to explore logos that are very simple, modern, and sharp, and play with the following imagery: mountains, osprey in flight (bird of prey), movement, dance, wind, momentum. I love simple lines, geometry, diamonds, and circles, black/white or neutrals. The ideas of mountains or osprey are to depict rising/soaring to great heights, being fierce, and the natural world. The ideas of movement, dance, wind and momentum speak to my interest in movement/exercise.

Target Market(s)

Outdoor athletes (runners, hikers, mountaineers, kayakers, cyclists, etc.) and performing artists (dancers, musicians, aerial artists) in need of physical therapy, 25-65 age group, men and women but design must be gender neutral.

Industry/Entity Type

Health

Logo Text

Seattle Ortho Arts

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Simplicity, elegance, and a modern look that bridges my target audiences. Gender neutral. Ideally the logo will just be the Logo Text plus a simple line drawing of ONE of my ideas above (e.g. a mountain range, an osprey, a wisp of wind, a person leaping, etc.). The more abstract the better, for example could be a diamond shape that could be seen as a mountain, or could just be a diamond, depicting "cutting edge," etc.

Nice to have

• It would be interesting to see a combination of 2+ ideas (e.g. a mountain range with a person leaping over it, or with wind flowing above it). But I think that quickly gets too literal/complicated/cute and I prefer simple.

Should not have

• Nothing cute or too literal. Nothing too intricate or complex. No pictures of ballet dancers - it needs to bridge my target audiences of both dancers and athletes. An abstract logo depicting a person leaping would work, but a person on pointe shoes does not work.

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Files

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