Surber Energy Services Logo Design

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This customer received 139 logo designs from 62 designers. They chose this logo design from NAHA2014 as the winning design.
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This is an Oil and Gas services company. Looking to have a industrial design which speaks to the nature of the company being a service provider in the the oil and gas industry. Strong lines with metallic or machine imagery. We want a logo that will create an immediate and lasting impression so that potential customers will remember the company and current customers can quickly and easily identify the company. Evoking a sense of reliability, dependability and strength are all central elements to be considered in the design. We want a logo that also has a timelessness to it, so that the company portrays itself as an entity that has been operating for a long time. We want the logo to give the company a long lasting institutional field as opposed to feeling like the hip new company in the game.
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Target Market(s)
Oil and Gas companies needing well pipeline and facility maintenance services. Typically a male dominated conservative industry that gravitate towards strong masculine minimalist aesthetics.
Industry/Entity Type
Oil And Gas
Logo Text
Surber Energy Services
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The Company name "Surber" must be present. Currently leaning towards the inclusion of the entire name, "Surber Energy Services" but open to individual takes on the design.
Nice to have
- catchy and memorable design that will create long lasting and memorable association with potential customers or clients. I want to have a design that people will remember and stand out, without being kitschy or gimmicky. Currently leaning towards metallic colors in blues and grays.
Should not have
- Again avoid anything overly kitschy or gimmicky. Avoid the color orange at all cost.
- This is not a natural gas company this is an oil field services company.