Hedibles - cannabis infused retail food store

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This customer received 148 logo designs from 65 designers. They chose this logo design from logograph as the winning design.
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Logo Design Brief
Logo for our new Cannabis retail store. Edibles are about to become legal in Canada and we want to brand the stores accordingly. We operate a chain of Green Pineapple Stores.
We liked the idea of the brand statement..
Hedibles...
(the H is silent)
A play on Edibles and Hedibles...get it? please be creative.. clean logo style please
Updates
Sick
Target Market(s)
Cannabis retail sector, healthy eating, medicinal
Logo Text
Hedibles
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- complimentary to the Green Pineapple brand
Nice to have
- a play on the word Edibles...our brand Hedibles ... get it
- One suggested a title of "Hedibles...where the H is silent" this may be branding statement but doesn't have to be included in the logo. see attached from previous DC designer love the simplicity.
- Hedibles may be added to the Green Pineapple brand as a subsidiary "Green Pineapple by Hedibles"
Should not have
- CANNOT have logo including "green cross" or anything that looks like it is sellling medical relief etc. Do not want real obvious cannabis leaf in logo, its being overdone in the marketplace