• A$120

• 21 designs

• 6 designers

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Label Design Brief

Design a rectangular wine-bottle label - one feature design with 6x change outs for the 6x types of wines eg Mascato, Shiraz, Sauvignon Blanc

Company name: 6 Mates
Who are we?
We are Six (6) Mates - a premium Australian wine company exporting to Vietnam. A brand created in Australia ‘the lucky country’ sharing it’s premium 6 varietals and bringing luck to those drinking in Vietnam.

What are we? (Product attributes)
6 Varieties of wine (6 Mates always there for you to help at any occasion)
6 wines to be shared and create more stories
6 premium Australian wine products

Target Market(s)

Vietnamese locals buying at supermarkets

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Design considerations:
• Simple, bold and clean design for quick recognition
• Must stand out on retail shelf (English is not the first language)
• (see attachment for typical Retail shelf)
• Create a distinct 6-colour palette to identify the varietal and provide retailing ease
• Mandatories to include
• - label on a black background and use of gold font
• - Map outline of Australia
• - The type of Wine variety with a matching colour
• - Include the word: “Premium” (as a quality guarantee)

Nice to have

• What makes us distinct / special?
• (Brand tone)
• Distinctly Australian (quality) and premium
• Bold and clean – must stand out at retail on a cluttered shelf space
• Easy to choose – simple colour coded varieties
• Easy to drink – safe, reliable, product of Australia
• Lucky – promote 6 (6 = promise of hope & prosperity in Vietnam)

Should not have

• Busy, fussy, intricate designs
• Complex language

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