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Iconic Logo for Global Youth Eco Lifestyle Brand
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This customer received 118 logo designs from 51 designers. They chose this logo design from #Dangelo as the winning design.
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US$150
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118 designs
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51 designers
Logo Design Brief
Logo is for a new clothing, accessories and skincare social enterprise (company and NGO) that seeks to generate environmentally and socially conscious consumer values in the next generation (10-25 target market). It should convey responsibility, youth, consciousness, care for self and planet, and sustainability (be the go to brand for the extinction rebellion generation). The brand is intended to make a statement. Think sustainable Nike/ Zara. A brand image young people can identify with because it conveys their values for a more sustainable lifestyle based on quality and low impact consumption and social justice, We are exploring ways to decentralize decision making to the consumers so they can own the direction and design process. The brand is global, available online.
Three sustainable product lines include: clothing, skincare), accessories. The NGO focuses on building the movement and awareness raising.
Happy to answer questions or toss around ideas. ITSARZ = It's Ours
Updates
Sick
Target Market(s)
Youth ages 10-30
Industry/Entity Type
Consumer
Logo Text
ITSARZ or itsarz (feel free to capitalize all, part or none)
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Character Logo
Logo with illustration or character
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Should be edgy but positive. Logo should be able to be printed on clothing tags.
Nice to have
- Logo could. convey unity, shared ownership of the company and the responsibility for taking care of the earth.
- Tag line to be decided. We have been playing with different tags such as: Live the movement/ Share / Own it/Yours and Mine. Take Responsibility. Tag is not yet decided. Open to ideas or to keeping the logo simple without the tag.
Should not have
- Not looking for typical enviro logo but can incorporate aspects of the earth so brand motive is clear. Not looking for stationary,/business card logo, but rather looking for a logo that would appear on everything - clothing tags, website, T-shirts etc.