WHL Prairie Classic - Outdoor Ice Hockey Game

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This customer received 53 logo designs from 25 designers. They chose this logo design from Jay Design as the winning design.
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Looking for the development of a logo for an outdoor hockey game between the Regina Pats and the Calgary Hitmen. The logo will be used for all promotions, video, marketing, and public relations. The logo should be considered as a shield or badge, something that can easily be used for print, digital, merchandise, and alternative opportunities.The logo should be modern, professional, sports related, and bold.The logo should include the following elements:- WHL (western hockey league logo) small but incorporated into the design. (Attached)- The Logo should include at relevance or relationship with the Wheat or Wheat Sheaf. Some concepts are included (attached)- The primary elements of the logo can consider two options, as followed:1. A maple leaf as the primary logo design element. See attached.2. A design reflecting the stadium appearance, the contour, the roof, the shape.The logo should consider the following text:Primary: Prairie ClassicSecondary: Regina, Sask.Third: 2019
Updates
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Target Market(s)
Sports Fans - Hockey
Industry/Entity Type
Sporting Good
Logo Text
Prairie Classic
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The logo should include the following elements:
- - WHL (western hockey league logo) small but incorporated into the design. (Attached)
- - The Logo should include at relevance or relationship with the Wheat or Wheat Sheaf. Some concepts are included (attached)
- - The primary elements of the logo can consider two options, as followed:
- 1. A maple leaf as the primary logo design element. See attached.
- 2. A design reflecting the stadium appearance, the contour, the roof, the shape.
- Font that is available for download from Adobe, so we can develop supporting digital material using the same font.
Nice to have
- Please try to use the Logo colours from the Regina Pats Logo (Navy, Red, White)
- Please reference the attached logo sketch (Logo Sketch.png) as inspiration.
- A design element we would like to see is an illustration of the Mosaic Stadium and two wheat sheaves forming the shape of the curvature of the roof. See attached logo sketch for rough idea that would need to be improved upon.