• A$150

• 154 designs

• 68 designers

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Logo Design Brief

Design a logo for FURL - an online indoor plant marketplace

Furl has aspirations to be the number 1 marketplace for indoor plants and plant related accessories in Australia. The platform is a mashed version of Etsy, Gumtree and the FB Marketplace.

Website colours are: #2A3929, #C4D8C2 and #E9F5EA but open to black and white also. Ideally the logo would be made up of these 5 colours - not all, but a couple.

FURL, furl, Furl - Happy to work with any of these.

There is likely further work if you hit the mark :)

Cheers

Target Market(s)

A community driven marketplace where plants lovers buy, plant lovers sell and those who do it well can boast. Furl is for the plant addict. Encouraging those with green thumbs, professional horticulturalists, creatives through to absolute plant beginners to join the community. When you are looking to buy or sell an indoor plant, FURL will be front of mind as the place to go.

Industry/Entity Type

Marketplace

Logo Text

FURL

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Sofia Pro

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The logo needs to be simple yet clever and easy to identify. Attached are logos that have caught our eye, the ideal logo will incorporate a symbol that aligns with plants, leaves, pots or roots. This may be a seperate symbol that can be used as an icon for instagram etc or be incorporated into the text FURL.

Nice to have

• Our brand has personality and we don't take ourselves too seriously, playful but trustworthy. If this could somehow shine though, that would be great.

Should not have

• Fine sketchy line drawings

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Files

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