Sporting Club Logo in need of Massive Makeover!

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This customer received 43 logo designs from 23 designers. They chose this logo design from DevilStudio as the winning design.
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Logo Design Brief
Improve logo for my Dads clay target shooting club and keep the main elements of his old logo (1st pic attached) e.g. rural area with trees/sky to represent the Oakdale NSW AUSTRALIA area, man & woman shooting a target, and club name) I know it;s a lot but see how you go. Would be good to turn this into a & 'crest'; (example attached) which would look nice printed on shirts and used for membership cards, website, facebook, etc. Who's up for the challenge!! Feel free to ask me any questions at all!
Target Market(s)
Males 45yrs+
Traditional Australians
Logo Text
Oakdale Field & Clay Inc.
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
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Traditional
Modern
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Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Male & Female Shooter
- Contained within a crest or circle shape
- A rural background with grass, trees, sky, sun, etc like image '12 Lisa' attached
Should not have
- I do not want it to be too 'simple' or look like a 'cartoon'. It should be detailed.