• A$210

• 35 designs

• 16 designers

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Logo Design Brief

We are a mobile bar hire & beverage catering company, currently called Wats On Tap. We have traditionally catered to both the B2C and B2B markets, but are repositioning ourselves as primarily a B2B service and thus need to re-brand.

The new brand name is Drinkability. The new logo and brand identity needs to appeal, and speak to, our target demographic: corporate employees (approx 75% female), aged 20 - 45.

As part of the repositioning initiative we will be expanding our product/service offering to include mobile coffee carts and mobile juice/smoothie bars (to accompany our standard offering of mobile bars, beverage packages, cocktails, glassware & staff).

Having recently completed some brand discovery exercises it has been identified that our brand aligns with the following brand archetypes:

- ‘The Everyman’ (70%) https://brandpersonalities.com.au/personalities/the-everyman/

- ‘The Ruler’ (30%)
https://brandpersonalities.com.au/personalities/the-ruler/

(I have also completed a quiz which claims to uncover my subconscious preferences about what the brand should be (see attached). Please feel free to refer to this as a supplementary guide if you wish, however I would encourage you to prioritise the brand archetypes over this).

Project requirements:
- Logo
- Social media covers (Insta & FB)
- Business card
- Letterhead

Target Market(s)

Corporate employees (approx 75% female), aged 20 - 45.

Industry/Entity Type

Hospitality

Logo Text

Drinkability

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Files