Climate Positive Startup Hospitality Brand needs a Logo

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This customer received 123 logo designs from 55 designers. They chose this logo design from Sergio Medina as the winning design.
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Logo Design Brief
Earth Lodges will become one of the worlds most ethical and sustainable holiday lodging providers with a strong emphasis on personal and planetary wellbeing. Encouraging (but not insisting) guests adopt lifestyle choices during their stay that support personal wellbeing but that also have a positive impact upon our climate and the plants and animals we share our planet with. The buildings will be built of natural and sustainable materials and provide a beautiful, toxin free and luxurious oasis in a beautiful setting surrounded by nature. The traditional palette of materials will hide the high tech heart of the lodges, allowing for high speed internet connections and voice controlled automation. The site will be developed to significantly increase biodiversity, particularly protecting our endangered pollinators, by creating a range of habitats. Initially based in Scotland, first and foremost Earth Lodges will offer self-catering accommodation but will also host a range of additional facilities and provide services designed to allow guests to restore or improve physical and mental wellbeing. We are looking for a brand which is instantly recognisable and communicates our core mission (to improve the wellbeing of our guests while enhancing our setting for nature and protecting the environment) and the luxurious standard of the accommodation we provide.
Updates
Thank you so much to all designers, we have been overwhelmed by the quality and quantity of the submissions! We have just received (last night) some conceptual visuals from our architects and wanted to share them with you so you can incorporate the look of our lodges/setting into your designs if you would like to. We are going to be eliminating designs which we feel are less suitable over the next few days. Thank you again for all your creativity and talent, it has been a pleasure looking through all of the submissions!
Target Market(s)
Conscientious Millennials
Industry/Entity Type
Hospitality
Logo Text
Essential “Earth Lodges” Optional (for example) “A holiday for mind, body and planet"
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Representation of nature (however the designer chooses to show this)
Nice to have
- This is a luxury offer, the design should indicate this through quality and elegance, the offer will be of a high five star standard.
Should not have
- Conventional House Shape graphics as our lodges are unique in design. Any use of stars as the offer can not be star rated until official inspected after completion - this would be misleading.