• US$300

• 274 designs

• 127 designers

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Logo Design Brief

Pretties Intimate Apparel is a new boutique retailer that specializes in fitting services and offers high-end intimate apparel and casual loungewear for women. We offer product lines from national brands, as well as those manufactured by US artisans. We would like to see designs that focus on women as women - beautiful, elegant, confident and feminine. We are looking for a color scheme that is timeless, not trendy, with soft color hues that represent femininity. Font / writing style should be flowing, artistic and appealing to the eye and may be rooted in calligraphy styles. The history on the term Pretties dates back to pre-1700 where using the plural noun pretties referred to dainty things, such as womens lingerie.

Target Market(s)

Historically, the customer base has been Baby Boomers. Under new ownership, Pretties will continue to focus on its niche market providing premium intimate apparel while working to expand its demographic to include younger women and online customers (Generation X and Early Millennials).

Logo Text

Pretties, Pretties Intimates or Pretties Intimate Apparel

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Designs must focus on women as women - beautiful, elegant, confident and feminine. We are looking for a color scheme that is timeless, not trendy, with soft colors that represent femininity (coral, salmon, green, teal, etc.). Font / writing style should be flowing, artistic and appealing to the eye and may be rooted in calligraphy styles.