Laser Grader and familiy of products Logo

Want to win a job like this?
This customer received 60 logo designs from 32 designers. They chose this logo design from Jay Design as the winning design.
Join for free Find Design Jobs- Guaranteed
Logo Design Brief
We need a logo for a family of products (equipment and software) related to Shrimp Grading (sorting). Attached you will see a flyer of the equipment. We need a logo that with little changes can be used for the three different products: Scanner, Portal, and Scale. Attached is an example of some logos ideas we had, but the final name changed. We previously name the equipment ILG or Shrimp Laser Scanner.
Target Market(s)
Seafood B2B Owners of aquaculture and processing Shrimp plants all over the world.
Logo Text
SMART (Main text) SMART Sorter, SMART Portal and SMART Scale
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The main attributes: SMART, LASER, PROFIT
- 1. It is more than a traditional sorter, this is a SMART sorter.
- 2. It scans each individual shrimp with LASER.
- It provides processors with tools to keep track of their production, all on an online portal.
Nice to have
- I need a logo that I can use across the different systems:
- The Laser Scanner, The Online portal and the Uniformity Scale.