• US$150

• 171 designs

• 53 designers

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Logo Design Brief

We need a logo for our company's new product. Our company is called 'FinMkt' (pronounced Fin-Market) and our new product is called 'FinFi' (pronounced Fin-F-eye). We have a sister product, Lendvious, that matches individual borrowers with multiple loan offers from different providers within two minutes of filling out a quick, easy application. Our new FinFi product will be accessible through a mobile or tablet device for contractors and service providers to recommend to individuals as they quote them on a home improvement project or major purchase. FinFi is a quick and easy way to be approved for a loan, saving the client time, money and alleviating stress! - We would like to use a blue palette to reinforce the trust and peace of mind that comes from using our product to seek a financial solution. - Our company logos are attached. Logos may be viewed on products side-by-side or separately. -We are thinking of incorporating a 'fin' imagine, like a fish's fin or a dolphin/dolphin's dorsal fin. We don't want it to look like a scary shark! -A playful tagline we are pitching is, 'In a sea of sharks, trust the dolphin' to reference the frighting and vague world of loans and finances. Our FinFi product is safe, east, trustworthy and can help you finance your next home improvement project, vacation or major purchase, bringing you closer to peace of mind and increasing your financial opportunities. -Logo can be playful

Target Market(s)

customers for home improvement, DIY/DIY home improvement, those taking out a loan for a vacation or medical expenses

Logo Text

FinFi

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• company name 'FinFi'
• an image
• calming feel

Nice to have

• Fun, playful design
• reference nautical elements
• Happy, playful and safe, round dolphin's fin

Should not have

• Too many aggressive colors
• Too many sharp edges
• Not like a sharp, scary shark's fin

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Files

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