Site dedicated to urban everyday carry and buy-it-for-life items logo project

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This customer received 83 logo designs from 34 designers. They chose this logo design from pedro2 as the winning design.
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Logo Design Brief
I work remotely and travel often, fueled by my love of gear, travel and coffee. It's important to me to carry the correct technology, equipment and items needed to stay efficient and mobile. I purchase and review items such as backpacks, organizers, and accessories that make my life easier and workload minimal. I focus on higher end, buy-it-for life items. I test them out in the wild when bike commuting, traveling or working from local cafes.
As for the design, my ideal would be sleek, minimal, urban and clean. Not stuck on any particular color scheme. Happy to provide quick feedback and looking forward to a great unique design!
Updates
Designs look the same
Target Market(s)
Based in Chicago, ideal consumers would be familiar with sites such as Carryology, Huckberry or EveryDayCarry.com.
Industry/Entity Type
Lifestyle
Logo Text
Openly Caffeinated
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- I like the idea of something bold and traditional, conveying a rugged minimal aesthetic. Preferably urban street vs. nature/forest vibes.
Nice to have
- One idea I had was to have a coffee cup design with a latte art tree or mountain design.
Should not have
- No characters or cartoons.