Logo design for a Business Consultant (Leadership, Strategy, Executive Coaching, Training)

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This customer received 310 logo designs from 151 designers. They chose this logo design from Jagoan as the winning design.
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Logo Design Brief
I need a logo to use for my website and all correspondence. The business is called The Next Shift. The website will be thenextshift.ca . I work with organizations to increase their management capacity, leadership capacity and, strategic capacity. I work with leadership and enable them to solve their issues. I work with clients that embrace endurance, sustainability and getting uncomfortable in order to grow and change. Shift refers to transformation, evolution, and change. The Next Shift in mindset, strategy, value, growth, planning, teamwork, culture, efficiency, process, productivity etc. The name also refers to shifting gears on a bike or the next shift of a hockey game or other sport. The organizations I work with want to move forward, they seek improvement. The logo should have the words "The Next Shift" in it. The logo should convey forward movement, continuous improvement, confidence, strength.
Target Market(s)
Medium-sized businesses and organizations, leaders, senior managers, decison makers, entrepreneurs
Industry/Entity Type
Business Consultant
Logo Text
The Next Shift
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)


Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- must clean, clear, sharp. simple.
- B&W with maybe 1 clour, but subtle.
Nice to have
- incorporate the directional visuals that convey moving forward, perpetual motion, change, ongoing cycle