• A$240

• 105 designs

• 44 designers

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Logo Design Brief

New identity for our online travel guide. We are running a website in 3 languages for international travellers coming to Australia « Australia – Backpackers Guide ». Focus target are backpackers from 20 to 30 years old. But our website is getting a much broader range of visitors.
The new logo will need to work in 3 languages on different formats (web only).
See English Website & current logo here: https://www.australia-backpackersguide.com/

Detailed brief below:

Objectives
More modern
More Professional
More dynamic (less sad)
Stronger identity
Get a stronger icon – which could be identified separately (square format for social media for ex.
Word « Backpackers » in minor

Message
Australia
Road trip / travel
Diversity (representing the diversity of Australia landscapes : ocean, desert, forests etc )

Routes
Use Australia shape as an icon (with colour patchwork – see Quotidien logo example - Or Suggesting shapes of states?)
Or something different like Tourism Australia Logo
Or use aboriginal art style in a modern way

Technical constraints
Word Australia in major
Backpackers / Guide in minor
3 languages :
FR : Australie guide Backpackers
EN : Australia Backpackers guide
DE : Australien Backpackers guide

Application (web only)
On website
eBook cover (see cover picture)
2 formats: Normal (landscape) + Square Format
2 versions: White background + Black background

Logo Text

AUSTRALIA Backpackers Guide

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Files

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