• €190

• 187 designs

• 76 designers

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Logo Design Brief

An icon + wordmark logo will be created for lebenslaufdesigns.de, a German career website providing professionally designed, easy to use CV design templates for online jobseekers. The new logo does not need to fit to the current webdesign / any stylesheet as we are changing it.

See the attached file for logo styles we like.

Target Market(s)

About the company and our audience:
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The name „Lebenslauf Designs“ includes the German word „Lebenslauf“ (English translation: „CV“) meaning „course of life“.
In essence, we help people to design a compelling visual identity for the story of their life and present them in the best light possible to prospective employers through the CV.
Our product encourages hope and aspirations in our customers to find their dream job, not just settling for „good enough“. We make it easy to show their best self. This helps them to present themselves confidently to prospective employers and increases their chances to get invited to the job interview.
Our customers are successful innovators. They have the ability to imagine a better future and take practical steps to achieve it. They have a sense of style they show confidently, one which does not need to scream loudly to draw attention.
Our customers have an above average education level and income. Career level is more senior with 60% of our customer between the ages of 25-44. 25% of our customers are between 18-24. Male/female ratio is about 50/50.

What set us apart from our competition:
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Our competitors are more conventional, serving the wide market and highlighting more the technical aspects of writing a CV, without a design focus.
bewerbung.net
lebenslauf.de
lebenslauf.com
novoresume.com

Industry/Entity Type

Education

Logo Text

Lebenslauf Designs

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• What the logo should express:
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• The logo should elegantly express the dynamism that is represented in the life story written in each CV, bringing forward its personal nature while maintaining a high level of professionalism. Communicating professionalism is key, because there are formal guidelines to a CV, which our designs follow (which are more conventional in Germany than in the US). Our product is innovative within those conventional guidelines.
• The logo should have the following feel:
• • Dynamic
• • Classy/Elegant
• • Professional
• • Personal
• Brand personality defined by Akers 5 dimensions (rated on a scale 1-5; where 5 is highest):
• • Sincerity – 3
• • Excitement – 4
• • Competence – 5
• • Sophistication – 4
• • Ruggedness – 1
• Design specifics:
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• The Icon should be placed next to the wordmark (like the National Geographic Logo) not above or below

Nice to have

• - Please try to make a design, where the icon is consistent of two "flying" documents looking like wings, similar shapes as in the logo of Erima

Should not have

• - Too obvious the initials in the Icon. Icon should be more creative and suggestive

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Files