Rebranding project for a personal training company- The Coached
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This customer received 88 logo designs from 46 designers. They chose this logo design from nicholash as the winning design.
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Logo Design Brief
Brand new logo design to encompass an enhanced service level for a Personal Training company.
The Coached is an umbrella company to enable us to launch specific programmes to specific niches.
The common ethos of the coached is a highly personalised approach, strategically monitoring clients health, strength & movement, body composition and aerobic performance.
The best advise, from the highest qualified trainers who are there for you, who achieve stop-at-nothing results and service for their clients. I want the feel of the brand to have an exclusive club feel reflecting the high level of service and the fully private set up client receive.
The following information is for of our main target markets/avatars;
'London Larry'-age 49, commutes to London, time poor, his career has taken its toll of his health for the last 10yrs and its time to re-prioritise the body, fitness and performance as his 50th birthday looms.
'First time Francine'-Mum who in her early 40's with young kids from primary school age old who has finally got enough time back to focus on her body amongst the many demands that are placed on her running a household, kids and other half.
'Athletic Alison';- career/ business minded she's the got her shit together type who either has kids or not. She used to do sport earlier in her life and now wants to get some professional help to do so.
**the uploaded pics are from the 'finest'; cycling clothing manufacturer Rapha who has successfully captured the unisex feel to their brand. Im a fan of how this brand feels,
Target Market(s)
The following information is for of our main target markets/avatars;
'London Larry'-age 49, commutes to London, time poor, his career has taken its toll of his health for the last 10yrs and its time to re-prioritise the body, fitness and performance as his 50th birthday looms.
'First time Francine'-Mum who in her early 40's with young kids from primary school age old who has finally got enough time back to focus on her body amongst the many demands that are placed on her running a household, kids and other half.
'Athletic Alison';- career/ business minded she's the got her shit together type who either has kids or not. She used to do sport earlier in her life and now wants to get some professional help to do so.
Logo Text
The Coached or TC
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- Modern retro? but im not the designer!