• €110

• 90 designs

• 46 designers

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Logo Design Brief

We want a clean & simple logo and stationery design for a new massage & body treatments space that is soon to open in Stockholm, Sweden.
The essence of the business is a urban place where customers come to find some relief from their daily lives. Buzzwords we use are Pampering, Relaxing, Taking Care of self, Unwind, Heal and Retreat.
The image for the logo should be a sort of abstract symbol that evokes the nurturing/caring movements of hands. It should inspire tranquillity, peace and mindfulness. Many massage businesses are using the image of an hand holding a lotus flower in the palm; we like that however we would like to break from the mold and be a bit more original. As mentioned before, we favor a symbol over a literal object. The whole logo and brand name should make a connection with the nature of the business without spelling it and being too literal about it. We like images of hand, flower, buds and nature elements, however you can be creative and add your ideas too.
The logo should be simple enough to be easily reproduced across different mediums: website, business cards, brochures, signs, menù of services, etc.
Color scheme: to choose from light greens, sky blue and turquoise. It will need to combine well with nature's neutrals such as white, beige, cream tonalities that we are already using for towels and wall paint. Reds, oranges or yellows should be used as color accents only, to add a splash of fun and a touch of personality.
Please read these two articles before starting, they're very useful to understand this industry from a designer's perspective:
https://www.massagemag.com/color-schemes-brand-massage-practice-89439/
https://www.massagemag.com/conscious-color-inspires-well-37026/
Deliverables:
1-Logo (name + symbol)
2-Business card
3-Poster mockup (see attached), 50x 70 cm
4-List of services (mockup)
4-fully editable & scalable files in high resolution, fonts and color scheme included

Attached files are to give you an idea of what we like so you can take inspiration. The "Logo mockup" file is a simple layout of what the logo and writing should look like. Clean and simple.
Thank you!

Industry/Entity Type

Health And Wellness

Logo Text

Calm Retreat - Massage & Body Treatments

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Logo styles of interest

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Files

Download all files - 2.6 MB