• US$110

• 200 designs

• 81 designers

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Logo Design Brief

We are a behavioral therapy practice in Texas and we need a simple, uplifting logo. We like the idea of incorporating the green Mental Health ribbon into a butterfly or a Phoenix — as long as it doesn’t look too gender-specific . (The owner likes purple, too). We want something that represents empowerment, growth and change. We believe that physical and mental wellness go together to improve the whole person. We specialize in trauma recovery.

Target Market(s)

Anyone who has experienced trauma or PTSD. We live in a community with a large university, so we attract many college-aged clients.

Industry/Entity Type

Mental Health

Logo Text

Brazos Valley Mental Health and Wellness

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Our name (of course), and we'd like something uplifting, maybe a butterfly (but not too feminine), which represents metamorphosis; phoenix (rising from ashes), wings. etc. I realize our name is long, so be creative! The ideas we've included were from some marketing students who we spoke with last semester.
• Probably just two colors -- nothing too difficult to reproduce

Nice to have

• Just a note: Brazos is a river in Texas, and we live in the valley around it. "Abrazos" means "arms" in Spanish. Someone suggested that we could incorporate that into the logo.

Should not have

• Trees. We see this too often in mental health/therapy designs

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Files

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