• US$310

• 17 designs

• 7 designers

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Graphic Design Brief

I would like a drawing created that depicts a busy family. It show show mother, father, 1 boy, 2 girls & a dog. The children should be school age but all different ages. It might show the boy in a school basketball uniform, one of the girls in the dance outfit, on of the girls in a soccer uniform. The are just suggestions. It should be obvious that both parent are working parents. The mother should be in a fitted business suit or something else that makes it obvious she has a professional career. I also want to convey that both parents are fit & somewhat attractive people. I want to convey that the parents are so busy trying to manage work, home life (cooking, cleaning, going to the gym) and their children s activities. This is being developed for a service that prepares precooked meals for families who are too busy to be able to prepare well thought out & cooked dinners each night. I like a cartoon style idea but am open to anything. We would like to be able to use this initial design as a basis for our future website & other marketing and advertising materials. I am attaching a few images from istock that I like.yoga-woman.jpg and stroller-woman.jpg will show the type of mom I am looking for. Young, confident, stylish, career driven.busy-mom.jpg, busy-dad.jpg, overloaded-mom.jpg show the illustration style I like, bright colors, cartoonish.I dont want the image to be too spread out, see the close grouping of the people in familyonthego.jpg and momandfamily.jpg.

Target Market(s)

Busy families, too busy to cook dinner for family meals on a regular basis.

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Should not have

• Just a little more clarification. I don't want the family to be placed in a 'scene'. For instance, playing together in a park, etc. They should just kind of be standing together and the background should be plain, very much like what is seen in the attached image called momandfamily.jpg

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Files

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