• US$400

• 412 designs

• 128 designers

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Logo Design Brief

We are a professional tax, financial planning and investment management firm providing fiduciary level services to clients. We are NOT a SALES company. We are professional advisors, working in our client's best interests. To eliminate conflicts of interest, we do not participate in any product sales. Its unfortunate we have to make this distinction, but we do. Our final design needs to project stability, and trustworthiness. At this point,I'd like to keep using our current colors and am not wedded to anything else about the current logo and font. You can view the current logo and firm colors at www.fiscalisadvisory.com

Target Market(s)

Successful individuals and families

Industry/Entity Type

Financial Planning

Contact Information for Business Card

Text on single side with complementing color on the reverse.

Logo Text

Fiscalis Advisory, Inc.

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• See the colors in use at www.fiscalisadvisory.com - primarily the blue and gold in the logo itself. I can provide CMYK codes if necessary. Any logo graphic must work the rest of the layout and not over power the FISCALIS name.

Nice to have

• Check file named EFrontier. Would like to see and icon built on a series of these shapes perhaps in an overlapping fan format where each one pivots off the base and gets a bit steeper along the left edge. If we call this shape a "swoosh" perhaps gold swooshes against a blue background. I think a translucent effect where the left edge of the swoosh is the darkest might be interesting, however, abstraction and artistic design interpretation is appreciated! This figure represents a fundamental concept in my profession where the steeper the upward slope on the left hand side represents a better result. Therefore this is something we aim to provide for our clients. A series of these in a set of three swooshes where each one moves up and to the left is a better result. The idea is to start lower and move higher showing improved results.

Should not have

• It seems I'm less inclined to like a graphic icon created from the use of letters taken from the firm name (F, A, etc). So far, I prefer symbols that evoke ideas of movement, improvement, progress, growth, balance and symmetry.

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Files

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