California Academy of Audiology

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Logo Design Brief
We are a non-profit organization for California Audiologists. We advocate for audiologists within the state, provide legislative assistance for the profession, and provide educational opportunities for audiologists and students. We are looking to update our logo. We would like it to include an abstract design that incorporates aspects of hearing, such as the cochlea, sound waves, etc as well as aspects from the state of California, such as waves, palm trees, etc. We would like our design to stick with cooler colors in the blue, turquoise, purple color palette. Our website for reference is www.caaud.org. I have included our previous logo for reference.
Target Market(s)
Audiologists and audiology students in California
Logo Text
CAA Advocating for Audiologists
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
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Upmarket
Requirements
Must have
- We must have a design that includes some aspect of hearing and the auditory system. We would also like to see an incorporation of the state of California. We would like our logo to be in the cool color palette.