Pilates studio needs a wordmark logo that is unique, clever, and instantly recognizable.

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This customer received 148 logo designs from 53 designers. They chose this logo design from Nishi 4 as the winning design.
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Logo Design Brief
We need a logo design for Total Pilates. We are a Pilates studio that caters to highly educated, affluent clientele. Our ideal logo will be minimalist yet clever. The logos we like best incorporate the image into the text or use monograms. We prefer the color Warm Red (PMS DE5A4A) with gray and/or white. See the uploaded files for logos we love.
Target Market(s)
Healthy and intelligent people between the ages of 25-65 who live in Tulsa, Oklahoma
Industry/Entity Type
Fitness
Logo Text
Total Pilates OR Total Pilates Studio. Our tagline is: Est. 2003
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The name of our studio and an incorporated textmark or wordmark that instantly conveys Pilates in a cheerful, clever way.
Nice to have
- Please take a look at the uploaded examples in our original request. We like simple, minimalist designs with a big impact.
Should not have
- clip art, unoriginal design, designs used by another company, or fonts that are difficult to read.