URboss Auto Subscriptions Company - Changing the way consumers own vehicles

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This customer received 113 logo designs from 58 designers. They chose this logo design from Basmala122 as the winning design.
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Logo Design Brief
Design a logo for this new business. This is a consumer facing company that bundles all cost of ownership for low income and marginal credit consumers into one low price. The company provides a new ownership approach to used vehicles.
The subscription model takes care of maintenance, repairs, insurance, etc costs. Consumers on limited budget can be assured that their cost of auto will not vary over time.
Target Market(s)
Subprime and Low Income consumers that typically buy 7-10 year old used vehicles
Industry/Entity Type
Automotive
Logo Text
URboss Auto or URboss Auto subscription or URboss All inclusive
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Character Logo
Logo with illustration or character


Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Consumer appeal, communicate trust and no surprise(repairs maintenance, etc)
- Full control when you get and return and how you use the vehicle.. Big selection of vehicles to choose from.
Nice to have
- Tag lines
Should not have
- Negative feel