logos applied to a bicycle - new brand

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This customer received 118 logo designs from 51 designers. They chose this logo design from IB Okadiputra 2 as the winning design.
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Logo Design Brief
We need a logo for a bicycle company. The brand will be called 77 We liked 77 because it looks like two legs pedaling and it has got a catchy ring to it. We envision will be designing all kinds of bicycles so please keep the style gender neutral. Logo would need to have two parts to it, one is a word mark logo of the 77 and the other would be a pictorial logo. The pictorial doesnt necessarily have to have 77 in there, pictures and that would be fine.
We have also finished designing and producing one of the bikes.
The teal blue one is another we are working on...
Logo Text
7SEVEN
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- Please bear in mind that the logo will be printed on to bicycle frames.
- The tubes on a bicycle frame would not be very high but it can be wide. Thus, try to limit the height.
- For the logo applied to the front of the head tube, it can be both wide and tall (i.e. fit within a square shape)
- Please keep the logo nice and clean, classy and expensive.
Should not have
- Logo should not be associated with a bicycle or bicycle part