• US$110

• 107 designs

• 47 designers

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Logo Design Brief

I need a logo for a new photography website called the Random Acts of Kindness Project. The R.A.K. Project is an acronym for Random Acts of Kindness. In this project the premise is to take random photographs of everyday people performing acts of random kindness. In a world dominated by our divisions and a 24-hour news cycle bombarding us consistently with what is wrong in the world, I am of the strongest opinion that people are inherently good natured and there are signs all around us to prove that point. I want to create a space, a website to share these random photos of the acts of kindness by strangers. The goal is to visually communicate that we are not as divided as the media might have you believe we are and to share the kindness of the world through photography.

Logo Text

Could be: The R.A.K. Project or Random Acts of Kindness or better still, maybe just a symbol like the Nike Swoosh