• C$120

• 90 designs

• 24 designers

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Logo Design Brief

Require a logo for a grilled cheese stand/kiosk at a ski resort (with potential to be offered in the summer during downhill mountain biking season). The space will be built inside of a ski lodge. The logo will be on a feature wall/mural of a blurred out black and white image of a freestyle skier. Looking for a retro/vintage logo. One colour. Tag line is: Gooey Goodness. Logo will also be stamped on the paper cone in which grilled cheese will be served (novel idea, easily portable to walk or ride the chair lift and eat). Inspiration words for the business/concept/logo include: nostalic, comfort food, vintage, premium ingredients, gourmet, gooey goodness, skiing, mountain life, quality, wholesome, foodie, all ages, warmth, handcrafted.

Target Market(s)

Skiers and snowboarders of all ages. Families vacationing from overseas as well as local/day skiers. Resort also has ice skating, tubing, cross country skiing and snowshoeing.

Industry/Entity Type

Food Service

Logo Text

Freestyle Grilled Cheese Co.

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Vintage handwritten

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• A logo that will suit being enlarged on a feature/backdrop wall. This wall will be a blurred out black and white photo of snow covered mountain/trees or a colour photo of a young freestyle skier. I have uploaded these 2 photos (File 4 and File 5), and would like to see your submission on both photos. NOTE: If possible, please blur the photos - I don't want them to be crisp and clear...just in focus enough to know what it is. One of the files is 'Backside BW' and the other is 'Paul Cotton 12 years old'. I envision the logo having the word Freestyle in a written/freestyle/vintage looking font. I would like the logo to be one colour (thinking white, black or burnt orange). NOTE: the tag line is Gooey Goodness. Please ensure this is included in the logo.

Nice to have

• Captured in my comments above.

Should not have

• Gimmicky artwork (I.e. artwork of a a grilled cheese).

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Files

Download all files - 2.0 MB