Refresh
Make the trusted Strategic Arrow fly!
Want to win a job like this?
This customer received 174 logo designs from 79 designers. They chose this logo design from JohnM. as the winning design.
Join for free Find Design Jobs
- Guaranteed
-
£110
-
174 designs
-
79 designers
Logo Design Brief
We need a logo designed for a UK company called 'Strategic Arrow Limited'. Strategic Arrow guides mid-sized companies on how to successfully improve their ways of doing business around their governance, their ethics and their digital space. We want to project an image of being modern, fun and trustworthy. Trust is a particularly important aspect because exploring big changes in business can be frightening. The company standard shade is 'brilliant rose' (#ff5ea5). REQUIRED: We want the word 'strategic' to be written out in the logo in a non-serif font. The logo should be composed of the word 'strategic' and a half arrow, in the sense of a full shaft and half a head, pointing towards the right side of the logo. The logo must look good in mono and colour, and should be easily printable in greyscale without loss of detail at a small size. SUGGESTED: The arrow half-head may not surpass half the height of the letters. The logo you design may have a colour option. The arrow may look better underneath the word. The logo may be drawn to give a feeling of the arrow in flight towards the right. AVOID: Unnecessary complexity or ornamentation, additional design elements in the logo except perhaps the simplest (ex.: some dots, an extra line, or other very simple geometry), an overly traditional or cartoonish look. FLEXIBLE: Your choice of font, spacing and its look and feel, within the required parameters. Your choice of thickness of lines and fill. Your choice the specific look and feel of the arrowhead, within the required parameters. Your choice of distance of the word from the arrow.
Target Market(s)
Commercial and government
Logo Text
See task description
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- REQUIRED: We want the word 'strategic' to be written out in the logo in a non-serif font. The logo should be composed of the word 'strategic' and a half arrow, in the sense of a full shaft and half a head, pointing towards the right side of the logo. The logo must look good in mono and colour, and should be easily printable in greyscale without loss of detail at a small size.
Nice to have
- SUGGESTED: The arrow half-head may not surpass half the height of the letters. The logo you design may have a colour option. The arrow may look better underneath the word. The logo may be drawn to give a feeling of the arrow in flight towards the right.
Should not have
- AVOID: Unnecessary complexity or ornamentation, additional design elements in the logo except perhaps the simplest (ex.: some dots, an extra line, or other very simple geometry), an overly traditional or cartoonish look.
